Popslate, the company putting an E Ink display on your iPhone, is shutting down
A couple of years ago, Popslate developed a case for an
iPhone that added an E Ink display to the back of the phone, designed
as a way for users who check their phones often to conserve their
batteries. We found the first version to be a bit limited, but an intriguing idea. The company later announced a followup device, the Popslate 2, which would act as a battery charger and come with a better screen.
The company raised raised over $1.1 million to manufacture the Popslate 2 through Indiegogo, which it intended to deliver to customers by July of 2016. Now, in an update to its backers, the company announced that it
has “entered into the legal process for dissolution of the company,”
and that backers would not receive their orders or be refunded.
The reason, according to CEO Yashar Behzadi and CMO Greg
Moon, is financial. The company spent a considerable amount of money
preparing to manufacture the device, and ran into some technical
problems with its design. Last year, the company announced that it was pushing back shipping
to October, noting that initial prototypes weren’t sufficient.
Furthermore, when Apple announced the iPhone 7, it prompted Popslate to
explore redesigning the device so that it would fit both the iPhone 6
and iPhone 7, only to backtrack when it discovered that a hybrid
wouldn’t comply with Apple’s Made For iPhone program. It indicated that
it would release a version for each phone.
In January, the company discovered that its prototypes
failed Apple’s certification testing, because the device diminished the
phone’s ability to send and receive RF transmissions, forcing it to
figure out the cause. It also noted that the device wasn’t reliably
charging the phones that it was attached to, that it was pushing backer
deliveries to March 2017, and that it was suspending refunds while the
issue was sorted out.
In the latest update, the company announced that it
discovered the root of the problem: the case is made of plastic and
glass fibers, which messed with the phone’s ability to pick up signals.
As a result, the company would have to “spend additional cycles to tune a
new blend with required modifications to the tooling,” requiring money
that it didn’t have. Despite its efforts, Popslate hasn’t been able to
raise money to fix the issues or fulfill its backers orders.
We’ve reached out to Popslate for comment, and will update if we hear back from it.
The article was published on : theverge
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