Google is doing a terrible job at shipping its Pixel smartphones
The Google Pixel and Pixel XL launched three months ago
in October to a very enthusiastic response. They’re terrific
smartphones. Our review headline called them a home run.
But in the weeks since, it has become incredibly difficult for
consumers to actually acquire either of them in a reasonable amount of
time. Google has done a poor job of shipping adequate supply of both
Pixels, as it’s now January and there’s still no easy way of obtaining
the model you want without resorting to eBay or Swappa. That’s not so
great for customers. And it’s hurting an incredible smartphone. The
Pixel is the best Android phone you can buy — if you can actually manage
to do the buying part.
The situation around the Pixel XL is the real sore spot.
There are only two capacity choices for the Pixel phones: 32GB or 128GB.
And according to NowInStock.net’s online tracker, the 128GB XL hasn’t been in stock at Google’s online store since November 30th of last year.
Availability problems extend beyond Google’s own site. Google and
Verizon Wireless have made a fairly big deal about the Pixel phones
being an “exclusive” for the carrier since launch. But the buying
experience has been no better for Verizon customers. Orders placed today
for the 128GB Pixel XL aren’t scheduled to ship until the second week
of March. March!
That’s two months from now. It’s fairly difficult (though not
impossible) to find the regular, 5-inch Pixel with 128GB of storage in
stock at Verizon retail locations. But online orders for the smaller
size are beginning to slide back weeks, too. The black 128GB Pixel is
backordered into February. If you want the white color, you might wait
until March.
But getting back to the XL variant, it’s been completely
absent for most walk-in customers. In fact, I’ve never been to a single
Verizon store that’s had the 128GB Pixel XL in stock at any point.
Checking the company’s in-store availability tool has never produced a
positive result no matter what city I set as the search perimeter. It’s a
ghost. Best Buy has also had scarce supply — and it’s only selling the 32GB Pixels.
Google hasn’t yet released sales figures for the Pixel
phones. Neither has Verizon. So it’s hard to get any dependable data on
how well they’re selling. Analytics firms have suggested they’re
performing strongly at Verizon stores. Better than your typical Nexus
phone, at least. But can demand alone explain this bottleneck? Other
phone makers have similar supply issues, but those almost always ease up
within a few weeks after launch. The iPhone 7 Plus was pretty hard to come by
in September and October, but not anymore. And remember that the iPhone
is available from every major carrier and from any number of retail
partners. That’s a lot of inventory to fill.
The article was published on : theverge
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