Google just dodged a privacy lawsuit by scanning your emails a tiny bit slower
Yesterday, Google tentatively agreed to a series of
changes in the way it collects data from Gmail, as part of a proposed
settlement in Northern California District Court. If the court approves
the settlement, Google will eliminate any collection of
advertising-specific data before an email is accessible in a user’s
inbox. The result likely won’t be noticeable to users, but it represents
a real change to the way Google’s systems work, brought about after a
voluntary settlement rather than a legal ruling.
The case, called Matera vs. Google, began in
September 2015, when plaintiffs alleged the email scanning violated
California and federal privacy law, calling it “the twenty-first-century
equivalent of AT&T eavesdropping on each of its customers’ phone
conversations, or of the postal service taking information from private
correspondence.”
The suit was specifically brought on behalf of non-Gmail
users, who haven’t agreed to have their emails scanned under Google’s
Terms of Service. Because Gmail’s ad-targeting system draws on every
email a Gmail user receives, it inevitably catches some messages from
non-Gmail addresses. Scans that take place before emails are available
to the user are particularly sensitive, since they’re not yet part of
Gmail’s inbox. In real terms, that gap lasts only a few milliseconds,
but plaintiffs argued it still constituted a breach of both the federal
Electronic Communications Privacy Act and the California Information
Privacy Act.
The fix for Google was simple enough: close the gap.
Google will still preemptively scan emails for malware and spam
filtering, but any advertising-specific scans will be reserved until the
email is accessible to the user. Reached by The Verge, Google
declined to comment, but confirmed that the settlement would result in
concrete technical changes once approved. The plaintiffs lawyers did not
respond to a request for comment.
That might seem like a minor distinction, but it’s one
that’s increasingly troublesome for email companies — and lucrative for
plaintiffs. Yahoo settled a similar lawsuit
in January of this year, agreeing to delay its ad-scanning systems and
pay up to $4 million in fees to the attorneys who filed the case. Google
has also agreed to pay any costs associated with this week’s
settlement, including up to $2.2 million in attorney fees and $2,000 for
each of the class representatives.
The article was published on : theverge
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