Tim Cook to Apple staff: We’ll ‘move forward together’ following Trump election win
Tim Cook has rallied staff at Apple following Donald Trump’s historic
and controversial U.S. election win by reassuring them that the company
will “move forward together” despite political divisions and tension.
As part of his campaign, Trump indicated his desire for Apple to manufacture its products in
the U.S., rather than China and other parts of the world. While it
remains unclear if these comments form part of the President-elect’s
policy on technology and business, the fact that he will enter the White
House in January will be of concern to many at Apple. In response to
that uncertainty, Cook told employees in a company-wide memo — reported by BuzzFeed — to “be confident that Apple’s North Star hasn’t changed.”
“Our products connect people everywhere, and they provide the tools
for our customers to do great things to improve their lives and the
world at large,” the Apple CEO added.
But it isn’t just the future of Apple — or any other U.S. company —
that has been shaken by the election result. The campaign itself has
created divides and tensions among the U.S. population, and that
includes Apple’s own staff, which numbers some 76,000 direct hires in the country.
“Regardless of which candidate each of us supported as individuals,
the only way to move forward is to move forward together,” Cook said in
the memo.
“Our company is open to all, and we celebrate the diversity of our
team here in the United States and around the world — regardless of what
they look like, where they come from, how they worship or who they
love,” he added.
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